If the New York fashion house Theory had to be summed up in one sentence, it would be "sophisticated silhouettes from luxurious materials". Founded in 1997, the fashion house Theory focuses on manufacturing finished and high-quality, timeless and classic (but never obvious!) women's clothes, mainly in the field of office and party wear.

Responsibility starts from the planning process

In addition to high-quality materials and a responsible production chain, Theory focuses on ensuring that the manufacturing methods of Theory's clothes are top-class and therefore durable and fit the wearer perfectly.

Theory pays particular attention to the manufacturing chain of the high-quality materials it uses: cotton, linen and wool are produced in cooperation with leading responsible producers. Theory's goal is that the production chains of the materials they use are 100% traceable by the end of 2025.

Rent women's clothes from Theory

The Ateljé offers Theory's beautiful dresses, blazers, shirts and pants for rent. If you have an important business meeting or performance ahead of you, choose a matching blazer + trouser set. Look at Theory's dresses when you need a sophisticated party dress with a minimalist touch.